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Internet locations that sold Steve and Barry University Sportswear online were doing exceptionally well, just like the retail locations.
In fact, Steve and Barry's stores were doing so well that the retailer could not keep up with its explosive growth.
Steve & Barryâ€™s quickly became a landmark destination, as students found they could purchase the same quality collegiate-licensed clothing sold at the campus bookstore for dramatically lower prices.
The success of the store at the University of Pennsylvania fueled an expansion to other universities across the country.
When was the last time you saw something really new? It’s about changing the way that consumers shop for their clothes and changing the way that retailers cater to them.